Web designer plays very important role in the structure and the user friendliness of a website. However, his role is limited in making the website more search engine friendly. In Search engine optimization, we say that it’s the optimizer who will bring the site to the top rankings in a search engine. However, we are wrong about the role of a web developer. Because an SEO expert can make the onsite optimizations but some optimizations like compressing the code as well as inserting keywords in Meta tags and headers can only be done by the developer.
In this post, we will be telling about the Optimization tips for web developers.
1. Research the keywords:
Like a search engine optimizer, a developer also should search for the keywords that he will use in the coding of his website. These keywords can easily be searched using Google ad words or any other search option. These days, many new websites are available that can help in finding the right keywords. You can also find these keywords by searching them on the search engine itself, like ‘logo designs online’.
2. Keep it simple and clean:
A website is made by using flash, or by using CSS, html, J-query and many more programming languages. But good way of making a website is by keeping the coding section clean and simple. IT means, not to add large lines of code when the same thing can be done using small coding words.
3. Meta tags and header:
Website development includes meta tags and headers, where all information is added that can only be read by a search engine robot or is shown on the search engine itself.
Use them properly and do not over fill them with the information of your company otherwise search engine bots will not be read them and your Meta tags will not work.
4. Construct the URL with keyword:
The URL of the website should be constructed with keywords. Many websites use numbers to tag their files but using the keywords on the files and folders will enhance the search ability of the website. Moreover, by doing this the website will increase in the ranking.
5. Regularly update:
In the end, I would like to add that regularly update your website. If the website is not regularly updated (in three months period) than search engine bots will think that, the website is not updated and its ranking will start to decrease.